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Marketing

This course covers the techniques to correctly research and define the target market to increase sales for startup businesses or to expand current businesses.  Topics include how to target market and meet

Additional Info

  • Course Length: 20 Hours
  • Class Size: 15
  • Registration: Open
  • Summary:

    This course covers the techniques to correctly research and define the target market to increase sales for startup businesses or to expand current businesses.  Topics include how to target market and meet customers’ needs with a limited budget in the early stages of the life of a startup business.  Upon completion, individuals should be able to demonstrate and understanding and position in the market place and effectively target market for a start-up business with limited resources. Practical marketing concepts for evaluating the market potential for new products, services, or business opportunities; how to obtain and evaluate market data, determine customer demand, analyze the competition, design effective promotions, develop and implement effective sales strategies, and write a successful marketing plan.

    HERE IS WHAT YOU WILL LEARN:

    • How to make your customers feel special

    • How to learn when to stop servicing break-even customers

    • Develop an electronic mailing list and send old-fashioned letters.

    • How to build your awareness campaign to get noticed

    • Best practices when using social media