Every other company—big or small—seems to have a Facebook page. It makes you wonder if it’s a prerequisite to having a business these days. Sure, businesses can probably survive without having a Facebook presence, but the marketing potential and audience …
It’s important to research your industry, find competitors, understand risk and map out your finances before starting your business. Understanding the work involved in starting a business is necessary for a successful launch The importance of proper planning cannot be …
Woman speaking to coworkers about marketing management tactics. Marketing management is a critical business area that includes strategy, execution and the program oversight required to promote a company’s products and services. Marketing is a fundamental part of every business, whether …
Every generation has had its share of successful young entrepreneurs, from agriculturalist Eliza Lucas Pinckney (1800s) to Apple founder Steve Jobs (1900s). Now, it’s the turn of Generation Z, born 1997 to 2012—who range in age from 10 to 25—to …
Lots of small businesses get their start at local festivals, fairs, and farmers’ markets. These tips will help you ease your way into local events and set your business up for success. by Kylie Ora Lobell updated October 28, 2022 …
Minutes are important records of your company’s meetings. Learn how to create meeting minutes that are as efficient and useful as possible. by Brette Sember, J.D. updated May 02, 2022 · 3min read It’s impossible to remember everything. That’s why …